Sarasota SEO – Where a website ranks in the search engines directly affect both the quanity and quality of the traffic you receive. Websites sitting in the top 3 listings of Google for thier respective targeted keywords will reap the benefits of both traffic and sales. Below we will discuss some basic stratigies to help encourage higher rankings in Google.
Starting with the right domain name
Search engine optimization (SEO) begins with choosing the right domain name. Building your business’s website on a long, confusing domain that’s riddled with numbers and hyphens will only hurt your efforts by making it difficult for customers to remember. So, how do you choose the right domain name? Check out the tips listed below.
- Stick with letters only — no numbers or hyphens (unless it’s part of your business’ name).
- A good domain name should be brandable and easy to remember.
- When possible, choose a .com extension.
- Check to make sure the term isn’t trademarked by another company or entity.
Proper Web Design
Not having the proper web design code may directly affect your rankings. Ensure your site is “Mobil Friendly” by visiting Google. We encourage CRM’s such as WordPress as they have proven to adhere to Googles Best Design practices. Allow us to test your website before ordering an SEO package.
Keywords and Local Search Optimization
One of the key components of an effective SEO strategy is the keyword selection. If your goal is to attract customers from within a specific geo-targeted area, you’ll want to focus on keywords associated with this city or state. If you offer SEO Services in Sarasota, for instance, you’ll have an easier time generating sales by optimizing your website so it ranks for keywords like “SEO Sarasota, Sarasota SEO Services, Sarasota SEO Company” (which are keywords we currently rank#1 in Google for both organic and Maps). Users searching for these keywords will be much more likely to purchase your services than users searching for broad keywords like “SEO” or “SEO Company.”
Content is King
Not much has changed over the years when it comes to ranking solid in the search engines. Having unique descriptive and interesting content will improve your websites visibility. For starters, you want to put your best foot forward, which means taking the time to properly research, write and proofread your content before publishing. You should also sprinkle in keywords or keyword phrases, assuming you are trying to rank for those keywords. It’s better to organize your website to give each product and service it’s own page. Also mention service areas to help target local business if applicable.
Backlinks are still the cornerstone to achieve solid rankings, however, not all backlinks are created equal. Therefore, assure the backlinks you build from other sites are reputable and niche related. Using social media to build your following also provides quality backlinks to your website. Be sure to hire a reputable SEO company like SEO Services Expert in order to ensure you don’t create any bad links that could affect your rankings in a negative way. Be sure to use our FREE SEO Audit tool frequently after updating content on your website. Remember links encourage search engines to crawl your site, which usually translates into higher rankings.