SEO is About Quality

SEO is about quality, not quantity. Launching an SEO campaign without first optimizing the website will not produce optimal results. In fact, Google puts a lot of weight on the architecture of the site. We refer to this as the On-Page factor. Having proper code, metatags, content, images, videos, links and security can all be ranking factors.

Having a blog and Social media accounts such as FaceBook, Twitter, Google Plus and others is a must in order to build a well rounded web presence. Google indexes sites more frequently that blog often. We recommend at least writing a blog 1 to 4 times a month, then sharing the link on your Social Media channels.

Getting links from high quality websites is not as hard as one might think. Commenting on niche related posts and forums can create quality links back to your site. There are many .edu and .gov site forums and profiles that can help improve your off page ranking factor.

The most important thing to remember in order to achieve great rankings, is to be patient and consistent. Post articles about information your clients ask you on a regular basis. In today’s market, it is about building trust. 67% of people that initially visit your website are not ready to buy. However, providing relevant information about a product or service can do wonders in establishing yourself as an authority in your field.