When most business owners and webmasters think of Internet-based marketing, they think of either social media marketing or search engine optimization (SEO). What most don’t consider, however, is how these two tools work together to bring the most exposure for a website. A comprehensive marketing plan should leverage both SEO and social media, combining the two for maximum impact.
Simply put, SEO is necessary to boost your page ranking and to drive traffic to your site. Techniques such as link building, keyword placement and customized content are the standard ways that SEO specialists optimize your site for the Web. What is often overlooked, however, is the role that social media plays.
Most webmasters have a link on their pages to their social media sites. Often you can connect to their Twitter account, Facebook page or Pinterest entries by simply clicking the icons on their page. Successful SEO goes one step further. Your posts, tweets and picture captions should be optimized as well. That way, if someone is searching for your product or service, they can reach you in multiple ways.
Don’t overlook the power of social media when it comes to your overall marketing strategy. A viral story, video or picture can bring mass exposure to your business, generating huge profits in the process. Use your keyword strategies on your social media pages in the same way that you use them on your main website.
The best way to get started with an integrated marketing plan is to use the services of an SEO company. Your Sarasota SEO company can perform a number of tasks to increase your brand awareness and optimize your social media presence. A Sarasota web design team can create a page that features easy to follow links to your social media sites.
Tackling an SEO project is a huge undertaking. The first step is to identify what areas of your site can use improvement. The majority of this work will be the responsibility of the web designer. If you want expert web design Sarasota, you will need a company that employs proven strategies that work. Your SEO company will analyze your site’s effectiveness in measurable ways. With custom analytics, find out how many shares, likes and page views your social media sites are receiving and capitalize on what works. Get the best web design and see real results.
With our SEO Company, you will receive the best SEO Sarasota can offer. With up-front pricing listed on our site, you will know exactly what you will be investing for the best return on your marketing budget dollar. For the best in Sarasota web design, we offer the best services at the best prices. Call today for a custom quote.